Nature-Based Solutions: a pathway to resilience and regeneration

Nature-Based Solutions (NBS) prioritize restoring natural ecosystems to solve societal problems. For example, planting mangroves protects coastal communities from storm surges while sequestering carbon and supporting marine biodiversity.

Similarly, urban rewilding projects create green spaces that improve air quality, reduce urban heat, and enhance residents’ well-being.

The beauty of NBS lies in their multi-benefit approach: they address climate change, support biodiversity, and often provide economic advantages, such as job creation and disaster cost reduction.

By investing in NBS, we’re not just tackling symptoms; we’re addressing root causes and building systems that thrive in harmony with nature.

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Why there’s no Net Zero without Nature: a call for regenerative action

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Net Zero vs. Planet Positive: rethinking sustainability goals in advertising