Turn a portion of your advertising budget into measurable environmental and social impact.

Welcome to

The symbol of advertising with measurable impact

WHO WE ARE

Redefining advertising for good.

YEP is an impact-driven company and ad industry provider on a mission to channel a portion of advertising budgets into measurable environmental and social good.

WHY IT MATTERS

Driving measurable positive impact through advertising.

YEP turns every advertisement into a vehicle for positive impact, enabling companies to contribute to verified environmental and social initiatives while authentically engaging their audiences.

HOW WE DO IT

Turning ads into action.

Brands allocate a portion of their ad budget to verified environmental and social initiatives, integrating the YEP logo and impact indicators into their creatives. This showcase their commitment to the audience, while driving measurable actions.

Why choose advertising with measurable impact?

Advertising is everywhere.

But what if a portion of every ad spend could contribute to real, verified impact for the planet and society?

With YEP, your advertising campaigns help fund verified initiatives, enhancing your brand reputation while generating measurable environmental and social value.

YEP directly link ad investments to impactful projects, ensuring that businesses contribute to measurable change while meaningfully engaging with their audience.

Ways to collaborate

We work with advertisers, creative agencies, media agencies, and publishers in two key ways:

  • We collaborate directly with brands or their creative agencies, providing comprehensive documentation, a communication guide aligned with regulations, and a usage kit to ensure seamless integration of the YEP logo and impact indicator’s assets.

  • Through YEP Studio, our full-service solution, we manage the entire logo and impact indicator integration process, ensuring smooth execution across all ad creatives.

Integrate YEP’s impact indicators into your ads to transparently showcase your contribution to your audience.

Widget

  • For digital Display Ads.

    Seamlessly integrated into ad creatives without altering or obstructing the original design, the Planet Positive widget provides instant transparency.

  • When users click on it, a pop-up window appears, displaying clear and verifiable details on how the ad contributes to certified impact projects.

QR code

  • For Video, DOOH, and CTV ads

    This QR code allows users to access the impact data. Scanning the code directs viewers to a dedicated page where they can explore how a portion of the advertising investment supports independently verified environmental and social initiatives.

  • The YEP QR code serves as a transparency and engagement tool, allowing users to directly access real-time impact data. By scanning the QR code, viewers are directed to a dedicated page where they can explore how a portion of the advertising investment contributes to verified environmental and social initiatives.

    This feature enhances brand credibility and accountability, providing clear insights into the tangible benefits generated by each advertising campaign, reinforcing the connection between advertising spend and positive impact.

Landing page

  • 1. Brand Sponsorship

    This page is exclusive to brands that fully sponsor a project, highlighting their direct financial contribution.


    ✔ Clearly communicates the brand’s commitment to a specific initiative.
    ✔ Showcases measurable data and initiative’s progress.
    ✔ Features premium branding elements, visual content, and project updates.
    ✔ Provides a verified and certified reports that can be used for marketing communications.

    2. Crowdfunding contribution

    This page links a brand’s ad investment to a crowdfunding initiative, making it clear that their support contributes to a larger collective effort.


    ✔ Displays the brand’s participation in a group-funded environmental or social project.
    ✔ Highlights the total impact goal and the brand’s role in reaching it.
    ✔ Ensures transparency by showing how multiple contributors support the initiative.
    ✔ Includes general impact metrics, updates, and shareable content to enhance audience engagement.

  • The YEP landing page is a transparency and engagement tool that enables brands to showcase their verified impact clearly and measurably, funded through a portion of their advertising investment, while authentically engaging their audience.

    Key purposes:

    ✔ Communicating verified impact with measurable data.
    ✔ Ensuring transparency & compliance, preventing misleading claims.
    ✔ Enhancing audience engagement, authentically showcasing brand efforts.
    ✔ Providing shareable impact reports, visuals, and updates for marketing purposes.
    ✔ Accessible via direct link, QR codes, or YEP’s widget.

Why choose YEP?

A changing advertising landscape

  • Businesses today face increasing pressure to align with ESG principles and comply with evolving regulations like the EU Nature Restoration Law, which requires transparent environmental impact reporting.

  • The advertising industry itself is a growing contributor to global emissions - digital advertising alone accounts for 4% of global greenhouse gas emissions, according to different sources, a number expected to rise with AI-driven expansion.

  • Today’s consumers actively seek brands that demonstrate genuine commitment, rewarding those that take measurable action.

  • As expectations towards the planet and the community grow, businesses must find ways to align with evolving regulations and consumer demands without disrupting their operations or increasing costs. Many companies lack the financial flexibility or internal resources to fully integrate environmental and social commitments into their strategies.

    YEP addresses this challenge and without requiring additional investment, brands can contribute to verified environmental and social initiatives, ensuring compliance with regulatory standards while enhancing trust and engagement with their audience.

Consumer expectations are shifting

Looking for effortless and scalable solutions?

  • YEP provides a seamless way for brands to connect a portion of their advertising budget to measurable environmental and social impact.

    Without additional financial strain, businesses can support verified initiatives, ensuring transparency, compliance, and deeper audience engagement.

  • Businesses are increasingly expected to demonstrate measurable and verifiable contributions to environmental and social initiatives.

    However, many struggle to integrate these commitments without disrupting their financial planning or operations.

    YEP provides a seamless solution, enabling brands to allocate a portion of their advertising budget to verified impact projects.

    This ensures that ad campaigns contributes to financing tangible, measurable initiatives, enhancing brand credibility, regulatory compliance, and audience engagement - without additional financial strain.

Want to know how your company can contribute?

Our mission

YEP is on a mission to help companies link a portion of their advertising investment to measurable, verified environmental and social impact.

YEP provides transparent ways to showcase their contributions to their audience planet and society without additional financial strain.

How to support a project with YEP

Pick the project to support

  • Support independently vetted and certified social and environmental projects available at the Your Eco Plan non-profit marketplace.

    Choose from a variety of initiatives - ranging from land preservation and biodiversity restoration to community-driven efforts—and help fund their growth through your advertising investment.

  • Increase financial support: Partner with us to enhance funding and expand the reach of your existing initiatives.

    Launch new projects: Collaborate with YEP to bring new ideas to life and develop measurable, third-party verified programs tailored to your vision.

Set your level of commitment

  • Fully fund a project and take ownership of its impact.

    Direct contribution: The company covers the entire project cost through a direct financial contribution.

    Advertising: The company allocates part of its ad spend to finance 100% of the project.

  • Join forces with other brands and organizations to collectively fund impactful projects.

    Direct contribution: Participate in fundraising with any amount.

    Advertising budget: The company partially funds the project using a portion of its ad budget.

Integrate YEP into your ads

  • Start your campaign and begin showcasing that part of your ad budget is contributing to support a measurable and verified environmental or social initiative.

  • Access detailed verified impact reports, including biodiversity metrics, project updates, and other activities presented in a scientifically-grounded format aligned with international standards.

  • Showcase your brand's commitment with the YEP’s landing page.

    Share impact updates, reports, along with access to photos, audio, videos, and detailed reports, engaging stakeholders, consumers, and audiences in your journey.

What you get with YEP

  • High-quality images and videos to showcase your commitment.

  • ESG/CSR reports that can be integrated into your company’s strategy, where applicable and subject to availability from the impact provider or partner.

  • Depending on your level of commitment, you will receive a dedicated landing page for full project sponsorship or standard when contributing to a crowdfunding initiative.

    Additionally, licensing the YEP logo and integrate it into your ad creatives will extend the visibility of your commitment and engage your audience more effectively.

Our goals for 2025

YEP focuses its projects on regions such as Europe, Africa, and Brazil where we aim to address critical environmental and community challenges.

The project selected by YEP not only reduce environmental impact but also:
• Protect, Conservate and Restore ecosystems
• Protect and Restore biodiversity
• Enhance local communities

NB: All figures are approximate and subject to environmental changes.

In alignment with the UN SDGs.

Land to be conserved or regenerated

17.34

hectares

Trees to be planted and grow

18,419

trees

Estimated CO2 sequestration

2,702

tCO2 over project lifespan

How to support projects?

YEP offers two ways for companies to support environmental and social impact projects

SPONSORSHIP

Become the Project Owner

Companies can fully fund a project and take full ownership of its impact.

  • The company covers the full cost of a project through a direct financial contribution, usually via bank transfer.

  • The company fully funds the entire project using part of its advertising budget.

CROWDFUNDING

Every contribution counts

Companies can contribute to projects collectively, sharing the impact with others.

  • The company donates any amount to support the project, usually via bank transfer.

  • The company partially funds a project through part of its advertising spend.

Ready to start making the difference?

No matter the level of commitment your company wants to take, there’s a way to contribute!

Get in touch to explore how your brand can participate.

Let's find the best way for you to integrate measurable impact into your business or advertising strategy.

YEP Widget

FAQ

  • The YEP widget is a lightweight, floating emblem that anchors seamlessly to existing ad formats without altering the creative design or requiring extensive development.

  • No, the YEP widget is designed to meet ad standards and integrates without interfering with ad delivery, ensuring a smooth user experience.

  • Yes, the widget adapts to the colors of the advertised brand to blend seamlessly with the ad design, maintaining a professional and distraction-free look.

  • When a user interacts with the YEP widget (impact indicator) embedded in an ad, they are seamlessly guided through an engaging and transparent journey that showcases the measurable impact of a portion of the company’s ad budget.

    In this case, the widget displays clear, structured impact data, including:

    • The specific environmental or social project funded (e.g., "Restauración de pastizales nativos" in Cáceres, Spain).

    • Who financed the initiative (e.g., "Your company name").

    • The implementing organization (e.g., "Fundación Global Nature").

    • The concrete objective (e.g., conservation of 1 hectare of native grasslands).

    • Key action taken (e.g., adoption of 5 sheep for regenerative grazing to improve biodiversity).

    • A direct link (not clickable) to learn more about the project and its results.

    This interaction enhances transparency, brand credibility, and consumer engagement.

    • On desktop: The pop-up hides when the mouse moves away from the widget.

    • On mobile: The pop-up automatically disappears after 3 seconds.

  • The YEP widget is an impact indicator, visibly showcasing a brand's commitment to environmental and social impact and providing a transparent and credible way to engage users in sustainability efforts.

Implementation process

FAQ

  • YEP offers two flexible implementation models to integrate its logo and impact indicator into ad creatives, ensuring seamless execution and compliance with regulations:

    1.Self-Service Implementation

    • We collaborate directly with brands or their creative agencies, providing all necessary resources for a smooth integration.

    • Brands receive comprehensive documentation, a communication guide aligned with regulations, and a usage kit with all required assets.

    • This option allows companies to independently incorporate the YEP logo and impact indicator while maintaining full creative control.

    2.YEP Studio – Full-service solution

    • Through YEP Studio, we manage the entire integration process, ensuring a hassle-free execution across all ad creatives.

    • Our team handles everything from design adjustments to technical implementation, guaranteeing that the YEP impact indicator is optimally placed and functions effectively.

    • You need to submit or send via email your ad creative assets to the YEP ad operation team.

    • These can be provided directly by your team or through your media/creative agency.

    • This step ensures all required materials are in place for a seamless widget application.

  • The YEP team customizes the widget script to align with your brand’s message and identity. Optional branding elements can be added to ensure the widget blends cohesively with your visual style.

  • YEP rigorously tests and validates all widget elements manually or via tech to confirm proper functionality and integration with your ad assets. This ensures a smooth user experience and optimized performance.

    • The YEP team guarantees tag delivery within a maximum of 12 hours from the receipt of your creative assets.

  • YEP delivers the final tag with the widget embedded in your ad creative. This tag is ready for immediate integration into your designated DSP or ad server, completing the setup for deployment.

Unlock the true potential of your advertising

Make part of your advertising budget a catalyst for positive change.