Transforming advertising into environmental and social action

Welcome to

The symbol of positive social & environmental impact in the advertising industry

WHO WE ARE

YEP bridges advertising and environmental action, transforming ad investments into measurable Planet Positive outcomes, supporting nature restoration, biodiversity conservation, and meaningful social impact.

WHAT WE DO

YEP licenses a easy-to-apply, non-intrusive widget that integrates with ad creative assets, allowing companies to generate positive social and environmental impact through their marketing efforts.

HOW WE DO IT

Marketers can license YEP's widget by including their contribution in their advertising spend, directly supporting YEP and environmental and social initiatives.

Turn your ad spend into measurable social and environmental impact

Easily integrate our widget into your creative assets, showcasing your brand’s commitment to the planet and society in a science-backed, internationally recognized format.

The Planet Positive widget

A lightweight, embedded solution for positive impact.

    • Lightweight integration: The YEP widget is a floating emblem that seamlessly anchors to existing ad formats without requiring heavy development or extensive integration.

    • Non-intrusive: Designed to overlay ad creative assets without altering the original design, ensuring a smooth and consistent user experience.

    • Minimal technical requirements: Requires no major development or backend modifications, making it easy to implement across various ad platforms.

    • Engaging pop-up: When users click on the widget, a pop-up window appears, thanking them for their attention and showcasing the brand’s logo (optional) and the type of positive impact the ad is making.

    • Responsive behavior:

      • Desktop: The pop-up hides when the mouse moves away from the widget.

      • Mobile: The pop-up automatically hides after 3 seconds.

    • Brand alignment: The widget content adapts to the colors of the advertised brand, blending seamlessly with the ad’s design without causing excessive distraction.

    • Ad standard compliance: designed to meet ad standards and integrate smoothly with ad servers, DSPs, and SSPs.

    • Optimized performance: The widget’s lightweight design ensures it integrates imperceptibly, maintaining the user experience without affecting ad load or display.

    • Enhancing trust: acts as a clear, credible indicator of a brand’s commitment to environmental and social impact, reinforcing transparency and trust.

Discover how easy it is to get started

Step 1

Submit your ad creative assets to YEP’s team.

Step 2

YEP integrates the Planet Positive widget and delivers a finalized tag.

Step 3

Launch the campaign and transform every ad impression into measurable positive impact.

Step 4

Access detailed performance and impact reports and metrics, showcasing your tangible contributions to creating positive change.

Our mission

YEP is on a mission to turn attention into measurable environmental and social impact, empowering companies to make meaningful contributions through their marketing efforts while showcasing their commitment to the planet and society.

How to support a project with YEP

With YEP, transforming your ad campaigns into actionable environmental impact is straightforward.

Browse available projects

  • Explore YEP's marketplace to select Planet Positive project that aligns with your values and goals.

Set your level of commitment

  • Each project has a commitment level based on the number of impressions purchased with the Planet Positive widget applied.

Select your campaign setup

  • Decide on your advertising channel and format to apply the YEP’s widget.

    Channels:

    • Video

    • Display

    • Native

    (Coming soon: Social Media, DOOH and Connected TV).

    Formats: Choose between image or video creatives.

  • YEP integrates the Planet Positive widget into your chosen formats, and send back the ad tag to implement in your ad platform.

Launch, Monitor, and Showcase

  • Start your campaign and begin generating measurable positive impact.

  • Access detailed impact reports, including biodiversity metrics, project updates, and conservation activities presented in a scientifically-grounded format aligned with international standards.

  • Showcase your brand's commitment to sustainability with a custom landing page on the YEP website.

    Share positive impact updates, along with access to photos, audio, videos, and detailed reports, engaging stakeholders, consumers, and audiences in your journey toward a better future.

It's time for the ad industry to step up

Get even more value from your marketing efforts

Easy to activate

Marketers can licence and apply the YEP widget to any of their ad creatives without changing formats, operations, or planning.

Our purpose

We're not here to promise bigger recognition or higher sales.

Our goal is to transform advertising into a powerful driver of environmental and social good, while showcasing your positive impact.

Meaningful reach

Ads not only promote products or services but also drive positive impact, allowing users to feel part of the movement and contribute to positive environmental impact simply through their attention.

Discover the projects you can support

Our projects span land preservation, biodiversity conservation, carbon sequestration and community-driven initiatives, carefully selected to ensure positive impact and alignment with global sustainability goals.

YEP Planet Positive project marketplace

Support carefully vetted social and environmental projects available at the Your Eco Plan marketplace.

Choose from a variety of impactful initiatives - ranging from land preservation and biodiversity restoration to community-driven efforts - and directly contribute to their success through your advertising.

Are you already involved in a project?

Take it further with YEP.

  • Increase financial support: partner with us to enhance funding and maximize the impact of your existing initiatives.

  • Launch new projects: Collaborate with YEP to bring new ideas to life and create meaningful conservation programs tailored to your vision.

It’s easy to get started

Take the first step towards Planet Positive advertising

Ready to turn your advertising campaigns into measurable environmental and social impact?

Getting started with YEP is simple, seamless, and tailored to your business needs.

Join the growing movement of companies transforming ad spend into a force for good.

Get in touch

Your support is crucial for boosting environmental restoration projects, empowering communities, and developing planet-centric practices that benefit everyone.

YEP Widget

FAQ

  • The YEP widget is a lightweight, floating emblem that anchors seamlessly to existing ad formats without altering the creative design or requiring extensive development.

  • No, the YEP widget is designed to meet ad standards and integrates without interfering with ad delivery, ensuring a smooth user experience.

  • Yes, the widget adapts to the colors of the advertised brand to blend seamlessly with the ad design, maintaining a professional and distraction-free look.

  • When a user clicks on the widget, a pop-up window appears, thanking them for their attention and displaying the brand’s logo (optional) along with the type of impact the ad is making.

    • On desktop: The pop-up hides when the mouse moves away from the widget.

    • On mobile: The pop-up automatically disappears after 3 seconds.

  • The YEP widget visibly showcases a brand's commitment to environmental and social impact, providing a transparent and credible way to engage users in sustainability efforts.

Implementation process

FAQ

  • The YEP widget integrates seamlessly into your ad creative assets through a four-step process:

    1. Receiving creative assets

    2. Personalization branding,

    3. Asset validation

    4. Final delivery

    • You need to submit or send via email your ad creative assets to the YEP ad operation team.

    • These can be provided directly by your team or through your media/creative agency.

    • This step ensures all required materials are in place for a seamless widget application.

  • The YEP team customizes the widget script to align with your brand’s message and identity. Optional branding elements can be added to ensure the widget blends cohesively with your visual style.

  • YEP rigorously tests and validates all widget elements manually or via tech to confirm proper functionality and integration with your ad assets. This ensures a smooth user experience and optimized performance.

    • The YEP team guarantees tag delivery within a maximum of 12 hours from the receipt of your creative assets.

  • YEP delivers the final tag with the widget embedded in your ad creative. This tag is ready for immediate integration into your designated DSP or ad server, completing the setup for deployment.

Unlock the true potential of your advertising

Unlock the true potential of your advertising budgetTurn every euro invested into a powerful opportunity to make a difference. With YEP, you’ll not only meet your business objectives but also create a measurable, positive impact on society and the environment.

Make your advertising a catalyst for positive change.